About Me

Who am I?

My name’s Natalya, and I’m a marketer specialising in emails. I love crafting compelling copy for creative campaigns that bring beautiful brands to life.

I’m also a dedicated traveller. You’ll often find me somewhere that’s not home, with several bags full of cameras, notebooks and too many clothes in tow (a dedicated traveller, but never a light one). Here are the results.

It’s a good thing that I love to travel1, because my professional writing and marketing have taken me all over the UK. By the age of 25, I’d lived and worked in Wales, Scotland, and the North, South and Midlands of England!

I started off in South Wales, which means that unless you’re also Welsh, my flag is indisputably cooler than yours. I now live near Leeds with a mortgage, a fiancé, and a gorgeous little black cat called DJ.

What do I do? (The Work Version)

As an email marketer, I bring news, advocacy and awareness campaigns directly to supporters’ inboxes for a charity that’s extremely close to my heart. From snappy subject lines to crystal-clear CTAs, I’m an expert in creating eye-catching, informative and accessible marketing emails.

Prior to this, I honed my skills working in a variety of more all-round marketing roles, that have seen me take on ecommerce, social media, internal comms, collateral copywriting, events and quite a bit more.

Prior to those, I studied at the University of Warwick. I obtained a 2:1 in English Literature, valuable experience as a writer and marketer for the student newspaper, and a squad of friends I probably value more highly than both of the above.

What do I do? (The Personal Version)

Although I’ve been writing in some form or another for over two decades, it’s taken me years to get round to setting up an Actual Travel Blog. 2

When I’m not taking trips, taking photos, and taking years to actually write about them, you can find me:

  • Swimming (preferably in the sea, which is admittedly tricky when living in one of the most inland parts of the country)
  • Reading (41 books to get to know me: Terry Pratchett’s Discworld novels. All of them.)
  • Cuddling my cat
  • Eating pickled onions (best brand: Garner’s.)
  • Eating pickled gherkins (best brand: you tell me! I’m on a quest to find the perfect pickle.)
  • Doing most of the above while listening to Disneyland Paris soundtracks.3

You’ve made it this far? Here, have some of my travel photos. I’ll probably write about all of these places, so keep your eyes peeled…

  1. This isn’t strictly true. I like to be in lots of different places, but the stress of actually moving between them?! ↩︎
  2. I’ve been writing ever since an unsuspecting teacher gave 8-year-old me an assignment to write a diary extract from the perspective of a Titanic passenger. What should have been a lesson’s work had me scribbling away throughout my breaktimes for a week, and I haven’t really stopped.
    Not even after the headteacher brought me to the front of a whole-school assembly to read out my (apparently impressive) Titanic diary. By all accounts, it was a mortifying experience which really should have frightened me off writing for life. ↩︎
  3. I’m quite passionate about themed entertainment. Specifically the Disney Parks. Even more specifically, Disneyland Paris; it’s a stellar example of Good Theming that I’ve visited at least 20 times.

    I’m really trying to dodge the “Disney Adult” allegations, but the first thing I did when I bought my house was decorate my bathroom with a Pirates of the Caribbean ride theme. ↩︎